Welcome
I am Edwin Nikkels, founder of Studio Nikkels. I help organizations realize strong audiovisual ideas and navigate emerging generative media, without losing authorship, intent, or human perspective. Working at the intersection of creativity and technology, I draw on experience across entertainment, branding, interactive media, and education. I bring clarity, direction, and calm when creative ambition and technological change meet real-world challenges.
Services
AI producer - Hands-on production for AI-generated or hybrid audiovisual content. I coordinate the creative approach, establish a workable process, and assemble the right talent for each project. As AI is far from perfect, I safeguard authorship and quality from concept to execution.
Training - Workshops, lectures, and team sessions on creative thinking in the age of AI, from accessible introductions to advanced programs, designed to remove prejudice, spark curiosity, and help teams work with AI confidently and creatively. Book a workshop here.
Strategy - Clear thinking before action. I help teams define intent, sharpen direction, and make informed choices about how - and whether - AI and emerging technologies should be applied.
Method
My work is guided by Creative Intelligence - a way of working in which human creativity leads and machine intelligence supports or executes. I don’t begin with tools or trends. I begin with intent, story, and authorship - what we want to say, how meaning is shaped, and who decides. From there, technology is used to extend creative possibilities, accelerate making, and reduce friction - not to decide what matters, but to help meaningful ideas take shape.
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Approach
I’m brought in when new technologies introduce uncertainty, when creative direction needs to be re-established, or when concept, story, and execution need focus. Whether working as an AI Producer, strategic partner, or trainer, my role is consistent: to reduce complexity, align intent and execution, and help you move forward with confidence.
When this resonates, let’s talk.
Bio
Edwin Nikkels is an entrepreneur, filmmaker, and educator based in Amsterdam. He works across storytelling, generative AI, and audiovisual production, developing smart, flexible workflows that bring together craft and emerging technology. Alongside his client work, he teaches at the Amsterdam Media College. He bridges established media practices, education, and client work, helping new creative technologies be used in ways that are usable, meaningful, and human-driven.
Work
This is an experimental film for Greenpeace that translates climate-data into visual form. Using data visualisation as storytelling, the ad turns abstract numbers into something you can feel, so urgency becomes visible, not just measurable: "When you can see it, you can change it".
Contact
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